JHMR Goes BIG For Locals With Season Pass Pricing

jhmr-logoWith only 10 days until season passes can be bought for the 2010/11 ski season at the Jackson Hole Mountain Resort, resort officials announced yesterday not only new mountain biking and hiking trails, major improvements to snowmaking and multiple new terrain park locations, but they also showed a huge commitment to the locals by reducing all access season pass prices by 25%.

jerry-tells-the-season-pass-story
Jerry Blann, President of JHMR, outlines the reduced 2010/11 season pass prices.

The Grand Pass, formally known as the All Mountain Pass, has zero restrictions and will be available in the month of August for $1255, a 25% percent reduction from the 09/10 season when it went for $1670 and a price point not seen since the 80′s. This is a huge reduction in price and pretty great news for the ski bum who rides the wire everyday, and brings the cost per day down to $10 if you ski all 128 days the resort is open. Not an easy task, but I know there are many that do. Seniors will also see similar reductions in pass prices, with their passes going for only $815 in August. Now that is what I call a cheap retirement package!

pass-history
JHMR 2010/11 Grand Pass price is well below the price
it was in 1990…the earliest season pass price on record.

As usual and like past years, prices bump up a bit once September rolls around, but the 25% reduction holds true throughout the price structure. Included in the new pricing are great ski deals for kids too with the Youth Pass (6-14yrs) at $149 and the Student Pass going for $275 dollars. Those Jackson kids are so lucky to have such a great backyard hill; I sure hope they appreciate it.

It’d be nice if everything was all roses regarding the season passes, but the cost of JHMR’s 10-day, 20-day and weekend passes will unfortunately see an increase in price. However, with the reduced cost of the Grand, all-access pass, many would be 20 day’ers might now see themselves dropping-in for a full blow pass, which gives them the flexibility to ski more snowmaking-and-tarrain-park-improvementsand not worry about eating into their previously limited number of days. Also included in the Grand Pass are full START bus privileges, a JH Ski Club membership, invitation to Pass Holder Party, mountain discounts and summer tram use.

Other winter improvements include a 25% increase in snowmaking, which will hopefully allow the resort to open up more of the upper mountain earlier in the season. Another big plus for locals since the resort is nearly void of tourists prior to the Christmas holiday rush. In addition, the resort has also teamed up with Burton Snowboards to provide 4 new “Burton Stash Parks” which will incorporate numerous natural features into the trail system and allow for increased jibbing and bonking for those that need more to keep themselves occupied. For more info on all the pass prices at JHMR this winter, click here.

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26 Comments

26 Responses to “JHMR Goes BIG For Locals With Season Pass Pricing”


  1. 1 Broadband Cowboy Jul 21st, 2010 at 7:25 am

    I thought that in past years kids got a free version of the pass that the parents purchased? Last year, my daughter got a 20 day pass at no extra cost because that is what I purchased. Now, kids have to buy a separate pass for $149?

    We all know the resort will loose revenue from the decrease in cost of the full pass. I would guess that by keeping the 10, 20 and weekend prices about the same and by now charging extra for kids they have figured out a cleaver way to create a new revenue stream and increase the total revenue from passes.

    Bummer….giving kids the pass that the parents purchased was such an innovative program to get more young folks hooked on the sport.

  2. 2 gmon Jul 21st, 2010 at 7:34 am

    amazing, particularly the kids pass. lucky kids. your graph doesn’t account for the tram tickets however which were essentially currency back in the day. many a poker night where those were on the table.

  3. 3 randosteve Jul 21st, 2010 at 7:54 am

    cowboy…though you are right about the kids passes, this year parents that don’t ski or buy a pass, like maybe backcountry users, will be able to get their kids a pass rather cheap. also, this may give kids who otherwise might not get the chance to ski…the chance.

    i’m not so sure they will lose revenue either. i think the lower cost might just bring back those that may have skipped buying one last year…which was the only year the resort saw zero increase in pass sales from the previous year.

  4. 4 randosteve Jul 21st, 2010 at 7:56 am

    good point gmon. i worked on a lower lift for a year back then and lived with the head of ticket checking, who was also a bartender at the moose. believe me, those tram passes bought a lot of drinks back then. :)

  5. 5 Wayne Jul 21st, 2010 at 8:29 am

    Damn. I know that is supposed to sound like a good deal (it really is a good deal for the kids & student passes) but wow. That advertisement just made me realize that skiing is such a white-collar activity. Even for the ski bums, $1,200 is alot of coin just to ride the lift.

    Am I alone on this? Or maybe it is because I didn’t pay for one lift ticket last year but still had many ski days during the winter.

  6. 6 Omr Jul 21st, 2010 at 8:55 am

    When I was a poor college student I converted 100% to hiking for turns because that was my only option. Funny thing, I never went back because the product just does not compare. “Alta Powder” is a myth, the powder disappears within seconds of pulling the ropes.

  7. 7 randosteve Jul 21st, 2010 at 8:56 am

    well wayne…if you are asking, is $1200 a lot of money…well, sorta. but even if you ski only 3-4 days a week, you can check my math, but i think that still equates to only about $20/day. to ski jhmr…a pretty good deal in my book for what the resort has to offer including the backcountry access.

  8. 8 Bryan Jul 21st, 2010 at 8:59 am

    Wayne, you are right these passes are pricey as shit, and skiing the backcountry works better with my work schedule. (I can get an earlier start in the BC) I generally rock a ten day, seems to satisfy my lift needs, i was disappointed that 10 day passes took a jump.

    Steve, do you know the price of the 10 day for the one day sale?

  9. 9 528 Jul 21st, 2010 at 9:05 am

    So Steve are you gonna bite the bullet and get a pass this season?

  10. 10 randosteve Jul 21st, 2010 at 9:10 am

    no way 528. i’m way too impatient to wait in lift lines.

  11. 11 randosteve Jul 21st, 2010 at 9:19 am

    yeah bryan…aug 7th only…500 available.

    10-day=$475…$310 (seniors).

  12. 12 BNK Jul 21st, 2010 at 9:33 am

    Here in Colorado the passes are dirt cheap and the true backcountry is basically uninhabited. I would be interested to know if you notice a difference in skier #’s on the pass or in the park due to this cheaper pass.

  13. 13 randosteve Jul 21st, 2010 at 12:08 pm

    bnk…that is a tough call. i do know some people who have chosen not to buy a pass in the past due to the high cost. now…they may be lured back since passes are more affordable. i also know some backcountry skiers who buy 10/20 day passes to supplement backcountry skiing on those high avy danger days…or in the spring when the windows in the bc are shorter. now that those prices are higher…they may choose not to. i’m hoping more people will buy passes…therefore making the pass and/or other bc zones less crowded.

  14. 14 gmon Jul 21st, 2010 at 1:35 pm

    Wayne, don’t know if you are alone on it or not. I think it depends upon whether you have ever experienced a full season at the village. I had four in my early 20′s and wouldn’t trade those days in for anything. $1,200.00 or so bucks is quite a bargain for 120 days of skiing at the best ski area in the United States, powder or not. The open gate policy since then has only increased the value. As a 21 year old working at the soj back in 91, and paying i think 850 bucks [discounted] for my pass, i thought i was in the upward .01% of the luckiest kids on earth. the price was ultimately irrelevant, afterall, at 7.00 bucks an hour you could pay for 4 months with one month of work. the comraderie, good times, lack of worries, friendship, skiing and lifestyle that one garners from a season at the village [young or old] seems to be well worth its weight in gold. at 10.00 bucks a day now, i know i would feel like i was winning out by getting to ski the village for a day for the same price as two beers [without tip] at the snake river brewery. I hope to be back for a season some day, and will likely pay whatever that price is for a season pass.

  15. 15 Wayne Jul 21st, 2010 at 3:28 pm

    gmon, good response. No, I have never spend a season at the village or even skied at JHMR. I’m sure both are an unbelievable time. JHMR is probably in line with passes at other areas (I haven’t checked) I was just commenting on how spendy the sport can be sometimes. Too bad I’m addicted. I’d probably have a better job and more money if I weren’t!

  16. 16 Chad Jul 21st, 2010 at 7:11 pm

    Alta/Bird = 1,400
    Crested Butte = 1,000
    Whistler = 1,099

  17. 17 randosteve Jul 21st, 2010 at 8:34 pm

    thanks chad. good to have something to compare it to.

  18. 18 Michelle Smith Jul 22nd, 2010 at 8:23 am

    Steve- “a pretty good deal in my book for what the resort has to offer including the backcountry access.”

    Shouldn’t you be saying sidecountry or frontcountry?? Sorry, couldn’t help it;) I’m just making sure you use the correct terminology…..

  19. 19 randosteve Jul 22nd, 2010 at 8:24 am
  20. 20 AR Jul 22nd, 2010 at 3:41 pm

    Good thing teachers and govt. workers and small business 9to5ers get to pay more for their weekend pass. Those people suck, and if they dont like it they can quit their jobs and get the 1200 full season pass. That makes sense.

  21. 21 randosteve Jul 22nd, 2010 at 3:48 pm

    don’t teachers in teton county make like $50K a year? seems like a few extra bucks for a ski pass might not break the bank…compared to a dishwashing ski bum trying to feed the habit.

  22. 22 shouldhavebeendonelongago Jul 23rd, 2010 at 9:33 am

    This is BS! JHMR should have done this years ago. Locals make this town and their mountain work, andf instead of them making it seem like they’re doing the locals a favor this year, they should be apologizing for not doing it years ago. I’m sick of Jerry Blann, but I’m glad that someone on his staff had the balls to tell him to stop kicking the locals in theirs.

  23. 23 motma Jul 30th, 2010 at 8:58 am

    I have purchased a pass every year since my sone was able to ski at 3 years old and finally this is the year I say BS!! hes now in college and comes home for about 15 days and last yr we bought him a 10 day pass while he was home so he could ski the mountain he grew up on and loves, but now that 10 day pass is out of our reach with tuitions and all so Goodbye JHMR He will stay in Colorado and ski where its still reasonable and they make the passes attainable for College Students.
    After 16 years we are now done with JHMR!

    Parting is such sweet sorrow but hey the buck is stopping here Jerry.

  24. 24 randosteve Jul 31st, 2010 at 8:57 pm

    motma…i feel for you man. but 1000+ JH ski bums are psyched because they can buy new skis with the $$$$ saved this year on a new season pass.

  25. 25 motma Aug 6th, 2010 at 3:09 pm

    randosteve, good luck and have a great season. I am just sad local kids home from college can’t enjoy also!

  1. 1 Jackson Hole Mountain Resort 2011/12 Season Pass Prices Announced | TetonAT.com Pingback on Jul 20th, 2011 at 5:03 am
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