The Federal Trade Commission (FTC) recently passed rules requiring bloggers, Facebookers and Twitterers to disclose when they are getting paid by companies to endorse their products. As a pretty committed blogger, I can really see the importance of such regulations, since it would be pretty easy to ‘sell-out’ to nearly every outdoor company out there, take their money and start endorsing their products on these pages. In fact, there are even websites out there where you can sign up to receive products to review, although they are mostly for things like detergent, nail polish and handy-wipes…and who really cares about that stuff anyway.
Now, I’m pretty sure everyone who visits TetonAT.com knows who supports this website and who I represent, but this new FTC regulation is an important aspect of blogging as more and more people turn to social media for tips and suggestions about, well…nearly everything. However, please know that here at TetonAT.com, we only associate ourselves with companies who make the best products for what we do, as well as products that we actually use. Not because it’s free, or because we got paid, but because we like them.
Oh yeah, and I didn’t receive a dime from anyone for posting this. Your thoughts?